Find out exactly what they do, how they do it and what they charge for their products or services. Finally, one of the biggest advantages of creating a competitive comparison home page is the potential for search engine optimization. For those who are not known, consider SEO as a digital marketing strategy that focuses on the presence of your website on search results from search engines such as Google or Bing.

You may even consider creating multiple comparison tables for each of the sections / aspects in your comparison posts . This will not miss the inclusion of one function in your product comparison table. When using a spreadsheet template, most product managers start evaluating the strengths and weaknesses of your product against its main direct competitors. The standard approach is to list all the features of the product that your company and your competitors have.

By following this competition analysis guide, you will understand how to identify, analyze and determine what’s important. Provides real-life examples, a competence analysis template and competency analysis tools in action. Since most comparison tables cannot be fully viewed on desktop or mobile screens, it is important to place the most important information and actions at the top of the matrix, as linked product titles, prices and buy CTA. While users scroll down, these elements must remain visible to stimulate conversions.

For simple static comparison tables, consider presenting a simplified table with the features you expect, which will be more important to users, but also give access to a more detailed table. Focus more on your company’s strengths than your competitor’s weaknesses. Remember that NETGEAR NIGHTHAWK C7000 the main purpose of your written comparison is to convince customers that your business is a good option, not just to convince them that your competitor is a bad choice. By writing product comparison posts, you can compare products with one of these two content strategies.

Know who your competitors are, what products they offer, prices, hours, customer service, etc. Once you have identified strengths and weaknesses, you can attack sensitive areas with targeted marketing campaigns, flexibility around your products and services, adjustments at prices or hours. The big ones, plus those who compete indirectly with their own and potential competitors who could enter their market. Those who offer products and services that target the same audience as you. Don’t forget to include information about startups that will be released in the coming year. The best competition analysis collects digital consumer information that will help you make informed data-driven decisions about your brand’s content marketing strategy.