Video crowdfunding campaigns receive four times more donations than not. With the video you can tell a story and this form of content is very divisible on social media. Another tip to encourage people to share is to use square images in your campaign. Facebook cuts the corners of rectangular images, so potential supporters may not see the full photo if it uses the wrong size. Your crowdfunding platform will not do all marketing and public relations for you; in fact, in most cases it will be minimal. Make your social media followers before the campaign starts, so you’re ready to reach a larger group of people as soon as it starts.

It is a learning process, so watch what happens when you stumble. Almost all new companies today will consider crowdfunding at some point in their journey as a potential means of obtaining financing. You may burn quickly through small bank loans, your own savings or ‘family and friends’ funds, and you are ready to see what the crowd is thinking. There are plenty of platforms to choose from, each with pros and cons. Do your due diligence and find one or two platforms that match what you are looking for. Most crowdfunding platforms generate one or two general phrases associated with your campaign URL every time you share them via email or social media.

And let us know your experience immediately by commenting on this blog below. You must make a checklist to ensure that all necessary information, links to social action, current donor investments and everything is available. Check and update over time and increase the credibility of your fundraising campaign. Know what crowdfunding you hope to get out of the campaign, money is not necessarily the most important goal. A paid search campaign can partner with your SEO campaign to promote your crowdfunding efforts and increase traffic. A solid social media campaign is a great way to generate enthusiasm and reach a diverse audience around the world.

Another platform, Indiegogo, reports that campaigns with a presentation video make 4 times more money than campaigns without one. To really understand who you are and build a career in the future, investing in self-discovery is essential. If you don’t spend time learning about yourself, your unique values, mission and attributes, you will be at a disadvantage when you market your brand to others.

You should also ensure that you have a clear and convincing “question” to your financiers regarding your broader history and project. What many people don’t know or confuse are the different fundraising products and how they are structured. In short, Kickstarter has a strong track record in creative projects and the fundraising product has been an “all or no” fundraising product so far. This means that if you don’t increase 100% of your initial funding target, you don’t keep what the sponsors have promised. People who have given or are considering their campaign want to know the progress of their project or event. When you post updates and make your crowdfunding campaign page look cool, you can give your followers an idea of what their donations have been (or will be)!

Tell your family and friends that you are going to launch the campaign. Be active on your personal and business social media accounts before you are launched. With the daily launch of new crowdfunding campaigns, it is important to distinguish your campaign from others.

Take the time to view all your materials and channels, write a biography and keep all that information so you can reuse it elsewhere. Try not to record an educational video the day before the campaign starts; give yourself time to do it right. If you need a few extra weeks to develop a plan and build enthusiasm in the campaign, you can achieve your crowdfunding goal. Don’t be shy about keeping your sponsors informed when the campaign is over. A successful crowdfunding campaign focuses on promoting relationships with supporters.

When I was in college, I always brought a resume, a cover letter, a CD wallet, a referral document and a business card to the interviews. With the emergence of web 2.0 and all these social media tools, we can be much more creative nowadays. For example, you can now create a blog, or a video resume on YouTube, or a LinkedIn profile to separate yourself from other people applying for the same jobs as you. The purpose of creating your brand is to have different online and offline materials that can help you sell it. They are all used as topics of conversation that can start a conversation between you and your audience.