Text messages cost less to send, but MMS messages have higher engagement with an average click-through rate of 15% and 20% more campaign opt-ins than SMS. Today, the cost of MMS has dropped dramatically thanks to falling data subscription rates. This makes it the right choice for businesses that can use it to interact with customers more effectively by spending a few dollars more. Seattle Sun Tan – Using MMS marketing, this company was able to increase sales by 28% and get a 7% increase in store traffic.
Whether you’re sending individual messages, mobile coupons, or other business text messages, MMS and SMS marketing campaigns will give you the results you need. When implementing mobile marketing in your channel mix, just like email, it’s very important to have a human across the line who is available to answer all the questions that come in real time. If a customer has a question about Customer Retention an order, delivery, or anything else, they expect to receive communications from you. When developing a mobile marketing strategy, you will often find the acronyms SMS and MMS. But do you really know what they mean, or what the difference is between them? Understanding each type of message can help you develop a comprehensive strategy that appeals to your diverse customer base.
The user sends a keyword to the brand’s short code number to enroll in the program. Typically, introductory messages include a double subscription or a request for additional information, in addition to the required compliance language. Text messages are a very effective and direct line of communication with the customer. But there are many rules to consider when planning your SMS marketing strategy.
Omnisend integrates with Gorgias to improve retention value with two-way SMS that engages your customers more. SMS marketing is an effective and affordable way to connect with your customers, despite emerging social media and other marketing channels. Why do you need it if you already use other digital marketing channels? Here are some of the key benefits that text marketing can bring to your business. Analytics, channel orchestration, and reporting tools help you better engage your audiences to receive content and offers that interest them.
Just as SMS is used to send text messages, MMS is a service available on all mobile phones to send multimedia content such as photos, video and audio. While MMS is popular with young people who like to send photos and videos, even companies are taking over. A company can use MMS image messages to send images to its customers. ClickSend provides a reliable and modern web-based MMS gateway service for our customers, so you can send multimedia messages anytime, anywhere.
You can handle all promotional, informative and transactional messages effortlessly. We recommend that brands limit the number of characters they use in their MMS subject lines to 40 characters, as this length is compatible with all mobile phones and their wireless carriers. For this reason, a vanity shortcode costs $1,000/month to lease, while a vanity-free shortcode costs $500/month to lease, regardless of whether brands send text messages or MMS messages. While the cost of short code is not affected by MMS messages, the actual cost of SMS itself is.
MMS marketing is an extension of SMS marketing that adds more text characters, static or dynamic images, and other rich media components. You can take full advantage of MMS by sending promotional messages, important updates, or automated communications to customers who are ready to buy. In these situations, strong images will help you attract the attention of your target customer.