Tag: businesses

Text messages cost less to send, but MMS messages have higher engagement with an average click-through rate of 15% and 20% more campaign opt-ins than SMS. Today, the cost of MMS has dropped dramatically thanks to falling data subscription rates. This makes it the right choice for businesses that can use it to interact with…

This, in turn, defines the experience you want your customers and partners to have when they interact with you. Even for linear TV viewing, set-top boxes and smart TVs can now provide an overview of who has seen certain ads through content recognition technology that works with unique IP addresses. This allows advertisers to make…

It can take many forms, including online videos, commercials and social media posts. Digital marketing is often compared to ‘traditional marketing’, such as magazine advertisements, billboards and direct mail. Mobile devices are stored in our pockets, sit next to our beds and are constantly monitored all day. If you do not participate in these digital…

It is based on a thorough market investigation to report the next course of action. If we look at the list of reasons above, small businesses should definitely opt for digital marketing. Many startups and small businesses use traditional marketing methods, but results with traditional methods are very slow and can only attract customers locally.…