B2B companies, on the other hand, need not only statistical data, but also data about individual visitors and leads and customers that are crucial to the sales and marketing process. B2B leads have a much higher ticket value and as such, each qualified lead is worked on individually. We’ve covered the differences in tracking needs of B2B companies and B2C companies in this article.
And website visitor tracking tools are crucial for getting important information about your website visitors. A tracking code allows you to collect customer data through tools like web forms and automatically enter that data into your marketing automation software. With that data you can activate website visitors on a customer journey and convert them from a lead to a buyer. Using data from website analytics tools, tracking user demographics and website activity logs, and our comprehensive analytics guide, you as a business owner can make better decisions. For example, an SEO marketer can track which pieces of content are producing organic traffic and identify any gaps. WHO IS. Amung.Us is one of the best free tools for tracking website visitors.
They show you visits, references, search terms, geolocation, user agent and device data, and not much else. It is the compensation of employees; The data is real-time, but it’s raw data, not processed reports. All businesses now use account data and buyer intent to not only qualify leads, but also to understand visitor motivation and deliver highly relevant content at every stage of the buying journey.
This platform allows you to track your website’s traffic sources, as well as the sources of a specific page. It also provides some reports that allow you to track conversions and learn more about your audience and their behavior. The funnel analytics feature helps you analyze the customer journey to conversion and identify delivery points. GA also gives you access to audience demographics, including user age, gender, and interests. For example, it can show you which parts of your website people have the most interactions with.
Kissmetrics offers advanced analytics features for SaaS and e-commerce businesses. The tracking tool helps companies drill down on statistics about user behavior to a higher level than analytics data, such as bounce rate or time on location. This means marketers can assign data to a real person, get a detailed picture of individual users across devices, and identify pain points in the customer’s buying journey. Kissmetrics’ behavioral analysis feature also sheds more light on the product’s most valuable feature by tracking each user’s key features. These tools come with behavioral analysis features like heatmaps and session recordings that show you what visitors are doing on your site. This helps you understand your users’ behavior so you can improve their experience, increase your conversion rates, fix bugs, and more.
For example, when tracking shows that a lead is eligible for an update, an automated email sequence can be sent. Or, depending on a visitor’s activities and firmographical characteristics, marketing can display dynamic website content or perform highly targeted remarketing. Sales can use tracked data to analyze lead behavior, assess them, and understand their motivation, ultimately helping them close more deals. Due to users’ data privacy settings, most tracking tools cannot identify individuals.
While the fundamentals of website tracking are intact, the requirements of B2B companies are very different from those of B2B companies. Will a B2C company with 100,000 visitors per month be interested in knowing what each visitor is doing? In short, B2C companies often need data en masse and on a statistical level. This information can be very useful for B2B companies to help them understand which prospects to focus on.
In addition to tracking visitors, Google Analytics allows you to view bounce rate, device usage, and session frequency. You can also specify a date range and analyze page traffic over a specific time period. If you want to learn more about Google Analytics, Google offers a free certification program that teaches you how to navigate the platform. Website Call Tracking To do this, you’ll need to get an Analytics property ID from an Analytics account, add it to your website, and wait up to twenty-four hours for the data to appear. You can then create reports on data such as the number of users, bounce rates, average session duration, sessions per channel, page views, goal completions, and more.